Both exhibitors and visitors declared the autumn 17 edition of menswear trade show Jacket Required a success last week.
Taking place in east London’s Truman Brewery on 26-27 January, a packed-out first day was followed by a much quieter second day, as the event’s shift in dates to earlier in the year met with a mixed response.
Despite the bitterly cold January weather, the 12th edition kicked off with a healthy queue of buyers forming at the venue entrance early on, eager to get in to see what the two-day event had to offer for the coming season.
This vibrant atmosphere carried through the first day. Exhibitors were enthusiastic about the high number and quality of buyers present, and retailers were happy to see a strong and slightly more edited mix of both new and existing brands.
However, the second day was considerably quieter, as many retailers returned to their stores ahead of the busy payday weekend, the first of the new year.
Although everyone had positive feedback about the show, the talking point for many was the shift in dates, moving a week earlier for autumn 17. Buyers and exhibitors agreed that it is a case of “the earlier, the better”. However, there were some concerns that the new Thursday and Friday dates, rather than mid-week Wednesday and Thursday days of recent editions, would leave the last day particularly quiet.
Although this was the case this season, many reported the success of day one meant the empty second day was not too much of an issue.
“It’s hard not to cross over with anything, so fixing a date that pleases everyone can be hard,” said co-founder Mark Batista about the date move. “We’ve just had the Paris trade shows, next week is the Copenhagen shows and we’re crossing over one day with the New York shows.
“But after all that it would be too late to show. We decided that the earlier we do the show the better,” he added. “If we see a similar gap in July, we may well bring the show forward then too.”
Drapers brings you the pick of the product from the autumn 17 edition, and asked attendees this season’s big question: are prices rising?