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Jacket Required spring 17: everything you need to know

Drapers visited London trade show Jacket Required (July 27-28) for spring 17. Find out about the launches, news and views from the show and reactions to Brexit

The spring 17 edition of Jacket Required was slow but steady, with a calmer atmosphere across the two days compared to its usually buzzing mood. Nevertheless, there was a positive air across the show, and exhibitors often referred to a sense of “quality of quantity” in terms of buyer attendance. Here, Drapers rounds up some of the key product news and launches, alongside views on the show and reactions to the recent Brexit vote, which dominated much of the conversation across day one and day two. See below for more views from the show.

How was the show?

Ciaran Cushnahan, account manager, Gant Rugger

“This is the only show that we go to because of the quality of the brands here. We’ve seen a few people, but buyers are being very cautious. No one is looking for new brands and people are shying away from newness because consumer confidence is so low.”

Jack Smith, territory sales representative, Lee Jeans

“It has been slow but it’s a case of quality over quantity. We’ve taken a few orders and have booked some showroom appointments. We’ve seen some new customers as well, and this show is very important for that. The mood is generally positive – this is a really key menswear show for us, and it’s the only one we do in the UK.”

Emma Fudge, administrative and marketing assistant, Brixton, Hex, Huf and The Hundreds

“Footfall seems to be down this year, and we’ve seen a lot of buyers holding back on our brands. People are going for classic styles like printed T-shirts, and small capsule collections are doing well as people can buy them for a short time, rather than having to think so far in advance.”

Beccy Greenwood, sales administrative assistant, Peter Werth

“We’ve seen a lot of existing customers and returning buyers so far; there’s been quite a positive mood. We focus on UK customers here and we’ve seen a lot of indies, as well as some bigger companies, like Amazon.”

Jacket Required reacts to Brexit

Carl Barratt, head of sales, Luke 1977 and Alpha Industries

“We’ve had to work very hard to hit our margins. Our technical fabrics and outerwear retail prices will go up about £5. Margin wise, if anyone says they’re not affected, they’re lying. That all being said, we can’t keep talking negatively about this. It’s done now.”

Kestin Hare, founder, Kestin Hare

“Right now, the positive of the weakened pound is that British brands are looking like good value for money to international buyers, so that could work out to be a positive for us.”

James Foster, managing director, Bryt

“Brexit actually puts us in a good position with international buyers. When the pound is so weak we’ve found that international customers are suddenly interested. It could potentially be quite good for us.”

Ash Kumar, founder, Native Youth

“Brexit hasn’t affected business yet. It hasn’t affected our prices, but it will affect our profitability. No one knows what the trade deals are going to be, what forms, duties and taxes there will be. We deal with all these things when working with the US, Canada and India, so maybe it won’t be so bad.”

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