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Jaeger Womenswear

Spring 11

The look

Younger sub-brand Boutique by Jaeger serves up a fresh, playful, trend-led collection with 1970s-inspired rainbow flower prints and fluorescent striped tops and dresses. Key shapes include a prom dress silhouette and softly tailored hot pants.

Brilliant white is a key trend for spring, and runs throughout Jaeger’s womenswear sub-brands. Catwalk collection Jaeger London offers a neutral palette of buttermilk, white and beige, injected with splashes of crimson pink and cobalt blue.

Knitwear is dominant, from a transparent loose-knit blouse at Jaeger London to a fine-knit nautical-inspired jumper in archive-inspired range Jaeger by Jaeger.

Key pieces

  • White cotton dress with lace-trim edge at Boutique by Jaeger
  • Crochet maxi dress at Jaeger London
  • Nautical striped knit jumper with green anchor embellishment at Jaeger by Jaeger

Right for the market?

Jaeger’s range of sub-brands successfully cater for every type of shopper. They all offer something unique for spring 11, with trend-led, commercial elements. Boutique by Jaeger focuses on fresh, catwalk-inspired looks and shorter hemlines; Jaeger London’s daring fabrics are more fashion forward; and both Jaeger’s mainline and its heritage range, Jaeger by Jaeger, appeal to an older, more classic customer.

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