Younger sub-brand Boutique by Jaeger serves up a fresh, playful, trend-led collection with 1970s-inspired rainbow flower prints and fluorescent striped tops and dresses. Key shapes include a prom dress silhouette and softly tailored hot pants.
Brilliant white is a key trend for spring, and runs throughout Jaeger’s womenswear sub-brands. Catwalk collection Jaeger London offers a neutral palette of buttermilk, white and beige, injected with splashes of crimson pink and cobalt blue.
Knitwear is dominant, from a transparent loose-knit blouse at Jaeger London to a fine-knit nautical-inspired jumper in archive-inspired range Jaeger by Jaeger.
- White cotton dress with lace-trim edge at Boutique by Jaeger
- Crochet maxi dress at Jaeger London
- Nautical striped knit jumper with green anchor embellishment at Jaeger by Jaeger
Right for the market?
Jaeger’s range of sub-brands successfully cater for every type of shopper. They all offer something unique for spring 11, with trend-led, commercial elements. Boutique by Jaeger focuses on fresh, catwalk-inspired looks and shorter hemlines; Jaeger London’s daring fabrics are more fashion forward; and both Jaeger’s mainline and its heritage range, Jaeger by Jaeger, appeal to an older, more classic customer.