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Spring 10


There is more of a conservative feel to the Jaeger collection this season, with the directional, trend-led pieces confined to the catwalk London collection. Jaeger London seems particularly polarised from the main collection because of this, with bright orange crepe silk harem trousers, shiny pailette-clustered shift dresses and gold sequinned boxy jackets standing out almost too much. High end sub range Jaeger Black features ruffle fronted trenches, sheeny shifts with padded shoulders and sunray pleat jackets mainly in black with just shots of rose and silver, and a gold Lurex vest. The main collection features tons of texture, courtesy of tasselled sleeves, puff shoulders and pintucking. Lime and lemon shades pepper the collection, and a softer feel of floaty chiffons is contrasted with angular collared jackets and country tweeds and checks. The ubiquitous nautical trend looks most impressive on an oversized skinny striped knit. Following on from the success of Jaeger’s 125 range last season, another archive-pillaging collection has been created for spring 10 called Jaeger by Jaeger, a 33-piece and mens and women’s range which features updated pieces from Jaeger’s history reworked for today.

Key pieces

  • Jaeger London allover gold sequined harem trousers
  • Midnight blue silk jumpsuit
  • Jaeger London apple green suede biker jacket
  • Jaeger by Jaeger egg yolk yellow trenchcoat

Right for the market?

Jaeger seems to have responded to the consumer whispers of it being overpriced for a high street collection, so spring 10 sees the introduction of new lower price points for a number of the product categories, including a £175 jacket, a £99 dress and a £99 cropped trouser. Top end prices remain the same at £275 for a dress and £175 for trousers.

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