Jimmy Choo is the latest label to join London Collections: Men in favour of Milan.
The designer footwear brand has shown at Milan Men’s Fashion Week since it launched in 2011, but will show its spring 14 collection at the next edition of the London show.
Creative director Sandra Choi said: “London is at the creative heart of Jimmy Choo and with our new flagship men’s store opening on Dover Street in May the timing feels right to make the move. “
Dylan Jones, chair of London Collections: Men, called the news “marvelous”.
He added: “It will make our third men’s fashion week even more exciting. This is further proof that London really does feel like the home of menswear, as designers from everywhere from Milan and Paris to Beijing and New York come here to show.”