Gone are the bright colours of last season’s Karen Millen collection to be replaced by what creative director Gemma Methrington calls “a neutral statement – from pale neutrals through to nudes and blush tones, it is going to be a season of new softness”. Reflecting the catwalks of Alexander Wang, Marc Jacobs and Christian Dior, sportswear and lingerie are both important influences, so we find super soft dove grey jersey harem trousers and a biker jacket in the same fabric alongside lace trims and corsetry details. Although softness is the Karen Millen spring 10 buzzword, there is still some structure around courtesy of oversized ruffles (Lanvin did these in their most statement form on the catwalk) and crystal print dresses folded and wrapped in white and chocolate shades. Fabrications are more important for spring 10, with French lace and suede effect silks important new entries for the season.
- Cream leather gilet with quilted shoulders
- Black French lace jacket
- Acid wash biker jeans
- Grey jersey biker jacket
Right for the market?
There’s definitely a move towards a less structured look for the Karen Millen customer for next season, with softer fabrics and more casual, rockier pieces thrown into the mix. This could cause problems if it alienates the more mature customer. However, on the plus side, a more directional approach does mean that certain elements of the collection have been strengthened for next season, such as the denim which features distressed boyfriend jeans weighing in at £99 as a new departure for the typically pristine Karen Millen. Prices remain steady with dresses ranging from £99 for a knit dress to £299 for a statement evening piece.