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Keeping up with the kids: the childrenswear brands to know


In a rapidly growing market, Drapers rounds up the kidswear brands on the rise.

Cotton Boulevard

Cotton boulevard (6)

Cotton Boulevard’s first collection launched for autumn 18, and offered organic cotton clothing for babies and toddlers from three months to 24 months old.

The brand was conceived two years ago by Julie Morgan, a former City worker. She launched it from her home in Northamptonshire after she had a child and noticed a rise in brands offering sustainable cotton baby clothes and kidswear.

The autumn 19 collection features pinafore dresses, cardigans, joggers, sleepsuits, bodysuits, rompers and dungarees. Prints include carousels, circus animals and ferris wheels on a muted lilac background. Cotton Boulevard also offers cotton bibs and blankets.

It debuted for autumn 18 with kidswear independent Dandy Lions Boutique in Buckingham, and is launching wholesale for autumn 19.

All pieces are manufactured in India in a factory with Global Organic Textile Standard certification.

Wholesale prices range from £5.48for a reversible bib to £16.48 for a corduroy pinafore dress.

La Coqueta

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Baby and kidswear brand La Coqueta was propelled into the spotlight at the end of last year when Prince Louis wore the luxury brand in an official royal portrait.

Founded in 2013, it has built a solid reputation thanks to its high-quality, Spanish-made designs for newborns to 10-year-olds. Frilled, floral dresses and snug knitwear for girls and smart shorts and shirts in bright colours for boys are among the classic styles on offer.

Spanish founder Celia Munoz set up the brand in London after the birth of her own child. Previously a headhunter, she decided to set up La Coqueta after seeing that the more formal, traditional style of kidswear favoured in the Spanish market was a hit with British shoppers, royals included. Clothing is designed in North London and made in Spain.

Wholesale prices range from £12 for baby booties to £44.50 for coats. 020 3793 5340

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Another Fox

Originally launched in 2017, Another Fox was set up with the aim of providing parents with a modern alternative to traditional, stereotypically pink and blue, kidswear.

Founder Andie Fox quit her job as a buyer to launch the brand. Before Another Fox her career included an 11-year stint at Ted Baker and seven years at Topman.

For spring 19, the brand collaborated with designer and illustrator Victoria Devey on a collection of prints.

Another Fox is expanding its wholesale offer for autumn 19, moving into its second wholesale season. It made its trade show debut at Dot to Dot in London in January.

The collection features streetwear-inspired shapes such as sweaters, as well as dungarees and graphic printed T-shirts. Clothes are for boys and girls aged one to eight.

Wholesale prices range from £4 for shorts to £9 for dungarees. 07850 412390 


Totem Kids

Eco-friendly, gender-neutral kidswear brand Totem launches for wholesale for autumn 19. The playful, print-heavy designs are created in collaboration with different designers and artists each season.

Quirky characters and cartoon prints are a common theme. The autumn 19 collection is entitled “The Forest Muse”, and bomber jackets and leggings appear in vibrant forest greens with playful foliage prints. The collection caters to children aged two to 10 years.

The brand was founded by Central St Martins graduate Kate Bonhôte, who previously founded womenswear concept store and brand Beyond the Valley in London’s Soho. Now based in Hackney, east London, her travels across the Middle East and Mexico inspire her creations.

With Totem, Bonhôte is focusing on sustainability, and the collection is made with organic and recycled fabrics, as well as materials with a low carbon footprint. Clothing is made in the UK.

Wholesale prices range from £12 for tops to £24 for jackets. 07557 642898

Bobux X The Bonnie Mob

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British kidswear brand The Bonnie Mob has teamed up with New Zealand-based footwear brand Bobux for autumn 19 with a vibrant children’s footwear collaboration.

The collection of three soft-soled shoe designs spans ages from newborns up to two years.

Musical notes, pandas and rainbows feature on the shoes. Inspired by John Lennon’s song Imagine, they tie in to the theme of The Bonnie Mob’s autumn 19 knitwear range. Styles are named “Lennon Notes”, “Imagine Rainbow” and “Peace Panda”.

Bobux’s styles are made from 100% chrome-free leather and the shoe shape is designed to be gentle on young feet.

Sales books for the collection are open up to 28 February, and it will be on show at trade shows including Moda in Birmingham and Playtime New York.

Shoes wholesale at £11 +45 202 074 78


Barn of Monkeys

Barn of Monkeys launched its debut collection for spring 18 with an offer catering to ages two to 16 years.

Since launch, the brand has grown its stockist base, and now has more than 30 worldwide. Currently, it does not have any UK stockists, and is looking to enter the market.

Designed with the mantra “stories that you wear”, the collection features geometric patterns in bright colour palettes – vibrant greens, orange tones and peachy colours are all highlights for autumn 19.

The brand manufactures in Portugal and uses organic, raw materials and Global Organic Textile Standard-certified cotton.

Wholesale prices range from €7.20 (£6.40) for a top to €39.20 (£34.84) for outerwear.  +351 912 220 659


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Colours & Sons

German menswear brand Colours & Sons launches childrenswear for autumn 19 with a range of “mini-me” boys’ shirting.

Colours & Sons launched as a menswear brand in 2012. Known for its quirky and bold shirts, it has 50 stockists in the UK.

The debut kidswear range features nearly 20 similarly eclectic shirt styles that co-ordinate to the men’s collection and are available for ages two to 16.

Wholesale pricing is yet to be announced, but the collection officially launched at the Panorama trade show in Berlin last month. Sales books are open.

Styles feature floral and nature prints, with bold, geometric linings visible on cuffs and collars.

Michael Spriggs Agencies acts as the UK and Ireland representative for both the men’s and boys’ lines.

Wholesale prices to be confirmed.  0116 2362304


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