London Collections: Men is “gaining momentum” on the international scene and attracting menswear brands back to the UK to launch their collections, buyers and designers told Drapers after this year’s event.
LCM, which took place in London last week, was launched in 2012 in collaboration with the British Fashion Council to showcase UK designers. It has seen a year-on-year increase of 30% in the number of buyers attending.
Designer label Maharishi, which has around 30 global stockists including Selfridges and New York’s Barneys and Bloomingdale’s, was among those attending for the first time. Creative director Hardy Blechman said he has seen the show “gather speed” since it was founded: “A few years ago you wouldn’t have dreamed of launching a collection before Milan, but it’s a perfectly viable show now. It’s the first time in years we’ve launched a collection in London.”
Purple Menswear founder and director Paul Monks said: “I found some great brands. London is one of the most relevant cities for fashion and LCM has done a great job of bringing people in.”
Held across three separate London venues, the show was the fifth since LCM launched. It included catwalks throughout the three days, culminating in a dinner on Friday evening hosted by GQ editor Dylan Jones and artist Tracey Emin.
Sean Dixon – founder and managing director of men’s tailor Richard James, which launched its spring 15 collection at the show – said that there were “more reasons for buyers to come each year”.
“It’s gaining momentum,” he said. “People love coming to London and doing business, and LCM has brought the international buyers here.”
Griffin menswear founder Jeff Griffin added: “It didn’t even enter our minds to launch in London before – in the past, the international platform has been more in Paris and Milan, and Tokyo for the Asian market – but it was inspiring to come back.”