Sportswear brand Le Coq Sportif is to launch its first standalone store in the UK next year.
The store is set to open in Covent Garden in March on the corner of Earlham and Mercer Street.
The shop will be the key concept store for Le Coq Sportif in Europe.
The opening of the London store is part of the sportswear brand’s strategy to open concept stores in all major European cities and follows on from shop openings in Paris, Milan and Lille.
The brand will open a further store in Barcelona later this year.
Le Coq Sportif clothing, footwear and accessories for men and women will be sold in the new store as well as limited edition ranges.