Denim brand Lee Cooper is planning to open more than 20 standalone stores in Russia within the next two years.
The brand has signed a deal with Russian retailer LVB, which owns over 100 stores in Russia and is a subsidiary of Russia’s biggest fashion group Jamil & Co, covers all channels of distribution including retail and ecommerce.
The partnership will see a new retail concept from the brand, which will launch in Russia later this year.
Lee Cooper chief executive officer Andy Dunkley said the partnership would take the brand into new cities and regions in the Russian market. He added: “This is an exciting opportunity, which we look forward to developing over the coming seasons and years ahead.”
LBV chief executive officer Vineet Arora said: “The denim market in Russia is growing and our aim is to develop Lee Cooper to be a leading denim brand in Russia. We plan to broaden the brand appeal by extending the product line to include a strong footwear and accessories line.”
Earlier this year Drapers reported that the brand wants to dramatically increase turnover from international operations.