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Levi Strauss appoints new president

Denim company Levi Strauss & Co has appointed James Curleigh as global president and executive vice-president, six months after the position was left vacant by Robert Hanson.

Curleigh, former chief executive officer of footwear and accessory Keen Footwear, will start in his new role on July 5, based in San Francisco.

He fills the position left vacant by Robert Hanson who left in November last year to retire before later becoming chief executive officer of US retailer American Eagle Outfitters.

In his new role Curleigh will be responsible for managing the strategic direction and execution of the Levi’s brand.

Under Curleigh’s reign Keen doubled its growth and expanded its retail operations to 60 countries. Before joining Keen in 2008 Curleigh was chief executive officer of performance sports company Saloman Sports.

President and chief executive officer Charles Bergh called Curleigh “an inspirational brand leader with a proven track record of bringing innovative products to market while delivering strong results”.

Levi Strauss has also announced that Joelle Maher has been promoted to executive vice president and president of global retail. Varun Bhatia has been named as chief human resources officer, joining Levi Strauss from Kraft Foods.

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