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Lingerie News

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How digital pioneer Figleaves is reconnecting with customersSubscription

16 February 2018 By

Once a digital pioneer, lingerie and swimwear etailer Figleaves has lost its way in recent years. CEO Miriam Lahage tells Drapers how she is getting it back on track.

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Michael Hitchcock joins HunkemöllerSubscription

15 February 2018 By

Former LK Bennett CFO Michael Hitchcock has joined lingerie business Hunkemöller International in the same role.

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La Perla’s wisdom: Creative director Julia Haart's mission of transformationSubscription

13 February 2018 By

Drapers speaks to lingerie brand La Perla’s creative director as she expands its ready-to-wear offer and relaunches a classic collection

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Lingerie: top buyers' picks and brands to watch for autumn 18Subscription

13 February 2018 By

Drapers talks to industry insiders and rounds up the new brands, emerging trend led designers and product shifts set to make an impact for autumn 18.

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What’s selling now: lingerie and men’s accessoriesSubscription

13 February 2018

Find out what’s selling now in the world of lingerie and men’s accessories

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Why underwear is overperforming right nowSubscription

13 February 2018 By

As consumer spending is squeezed, shoppers are splashing out on lingerie and hosiery. Drapers finds out which are the strongest-selling styles and why

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Swiss standards: how Hanro is building on heritageSubscription

11 December 2017 By

Drapers speaks to the managing director of lingerie brand Hanro, Stephan Hohmann, about how the label stays true to its roots as it pushes future innovation. 

Emily Bendell, founder of lingerie brand Bluebella

Bluebella: from Fifty Shades of Grey to John Lewis and NextSubscription

7 December 2017 By

Emily Bendell, founder of Drapers Award-winning lingerie brand Bluebella, reveals how Fifty Shades of Grey opened the door to stockists such as Next, Asos and House of Fraser

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Knicker Locker relaunches websiteSubscription

7 December 2017 By

Online lingerie retailer Knicker Locker has launched a new website design to attract more male shoppers.

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Michelle Mone to launch new lingerie brand Subscription

24 November 2017 By

Founder of Ultimo Michelle Mone is reportedly returning to the lingerie market with a new brand, two years after leaving Ultimo.

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La Perla launches try-before-you-buy Subscription

16 November 2017 By

Lingerie brand La Perla has launched a service that allows shoppers to try items on at home with no obligation to purchase. 

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What's next for M&S's market-leading lingerie?Subscription

16 November 2017 By

Drapers talks to Soozie Jenkinson, head of design for lingerie, active and swim at Marks & Spencer about building a lasting celebrity collaboration and the next big lingerie trends.

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Ultimo makes loss and warns of more to comeSubscription

13 November 2017 By

Lingerie brand Ultimo has announced a pre-tax loss of £3.9m for the year to 31 December 2016, and has warned that further losses still lie ahead.

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Boux Avenue outlines international ambitionsSubscription

10 November 2017 By

Theo Paphitis’s lingerie business Boux Avenue has agreed new wholesale partnership deals and has opened its first dedicated warehouse, as it continues its bid to boost international growth.

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Triumph's uplifting campaignSubscription

18 October 2017 By

Triumph’s Roman Braun and Suzanne McKenna are hoping to change the lingerie brand’s image with a campaign led by actress Julianne Moore.

Lingerie interviews

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How digital pioneer Figleaves is reconnecting with customersSubscription

16 February 2018 By

Once a digital pioneer, lingerie and swimwear etailer Figleaves has lost its way in recent years. CEO Miriam Lahage tells Drapers how she is getting it back on track.

Emily Bendell, founder of lingerie brand Bluebella

Bluebella: from Fifty Shades of Grey to John Lewis and NextSubscription

7 December 2017 By

Emily Bendell, founder of Drapers Award-winning lingerie brand Bluebella, reveals how Fifty Shades of Grey opened the door to stockists such as Next, Asos and House of Fraser

Julianne Moore Triumph 3

Triumph's uplifting campaignSubscription

18 October 2017 By

Triumph’s Roman Braun and Suzanne McKenna are hoping to change the lingerie brand’s image with a campaign led by actress Julianne Moore.

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My Fashion Life: Annika Hedin, head of design, LindexSubscription

11 July 2017 By

Head of design at Swedish womenswear retailer Lindex, Annika Hedin has been at the brand since she graduated from university almost 20 years ago. She talks to Drapers about heritage, sustainability and balance.

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The Drapers Interview: Ultimo's under-the-radar innovationSubscription

24 November 2016 By , Photography by Alice Whitby

As British lingerie Ultimo brand celebrates its 20th anniversary this year, its managing director Petra Drali has her eyes firmly on the future.