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London catwalks: day four diary from Selfridges' menswear buyer

Selfridges’ men’s designer and contemporary buyer Jack Cassidy on his three favourite shows and the trends to know from the fourth and final day of London Fashion Week Men’s spring 18.

Jack cassidy1

Jack cassidy1

Jack Cassidy

Why attend LFWM?

For me LFWM is always a gradual way of starting the fashion week month as it’s my last weekend in London before 25 days in Pitti, Milan and Paris. What I always look for is for a show to be memorable, original and creative but for it to also have key commercial pieces that jump out. Customers really want to buy a piece from the runway so it is key to identify pieces that will resonate with our customers. I think Charles Jeffrey is proving to be a real expert in creating a spectacle, while still presenting easy to buy pieces.

Charles Jeffrey Loverboy spring 18

Charles Jeffrey Loverboy spring 18

Charles Jeffrey Loverboy spring 18

What did you think of today at LFWM?

This season highlighted how eclectic and varied London designers are. As for today it was really great to see the likes of Vivienne Westwood, one of the original London creatives, to A Cold-Wall’s first [on schedule] show all on the same day.

What other collections stood out?

Craig Green spring 18

Craig Green spring 18

Craig Green spring 18

I thought the Craig Green show was incredibly strong. His shows are always one of my favourites, but this season I think he really surpassed himself. The craftsmanship and detailing was truly amazing - from the patch work, to the draw cord detailing, to the fringing.

I also loved the way it built from the more refined denim pieces at the beginning and was a very dynamic collection. There were also a good variety of new shapes in addition to the Craig Green signatures.

The Vivienne Westwood show was a spectacle and it’s so great that she has been showing in London for the last two seasons. The show was truly Westwood with an eclectic cast of models, gender fluid styling and political messaging. It climaxed with Vivienne herself coming out on one of the models shoulders at the end. I thought there were some really strong suiting which ranged from block coloured to illustration prints.

Vivienne Westwood spring 18

Vivienne Westwood spring 18

Vivienne Westwood spring 18

What trends have stood out?

I don’t tend to think much about trends when I’m looking at the shows. But I think the two that I have noticed are that wide pants are continuing to form the basis of most silhouettes and also colour was key; the palettes across the board have been really optimistic and uplifting.

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