Find out which menswear collections and new trends stood out on day three of London Fashion Week Men’s for Harvey Nichols’ head of menswear David Aquilina.
Why attend LFWM?
London is a key event for Harvey Nichols – not only is it right on our doorstep, but it’s where we are able to find homegrown talent that we’re keen to support. It’s something that, as a brand, we apply across every category within our business.
What did you think of today at LFWM?
The contrast of the slightly eerie empty streets of London with all the road blocks in place then the bustle and heat of the shows and showrooms made for an interesting day.
Which shows did you see today? What stood out?
Kent & Curwen spring 18
Today Kent & Curwen was a bit of a standout for me. I like a cheeky nod to British heritage, but it can be a really tough one to pull off without it looking like you have got your grandfather’s cricket kit on. It worked here, though. You could really see the DNA of the brand coming through in a modern light. It felt fresh and fluid, but had a strong, masculine look and feel. The colour palette was muted but the mix of burgundy, navy and neutrals was really appeasing.
Though my favourite of the day was Mihara Yasuhiro, for many reasons. The first being the aesthetic, something I know will resonate with our customers. The styling and use of proportion and layering was impactful, but you could see that a lot of the pieces worked as standalone units too – each piece was still very considered. The “parental advisory” prints and the general undertone and messaging within the products felt really relevant.
Miha men ss18 0898
The slogan trend was visible across a variety of designers, including Christopher Raeburn and the brands within the LFWM showrooms, where we also saw really bold colours as a key trend – orange in particular.
Band of Outsiders was another highlight of the day – not only for the unique way in which the products were presented. Four comedians showcased part of the range while delivering their acts. It gave some context behind the products, which sometimes gets missed with traditional presentations or show formats.
The collection was light hearted and commercial, and touched on a trend we are seeing for bold colour pops like yellow and red.
Band men ss18 0158
What other trends have you noted?
It was a pretty diverse day of shows, but if we reflect on what we have seen during the pre-collections and now at LFWM, spring 18 will be a very bright and bold season. Both in terms of colour and brand identities – many designers are using their branding and messaging to convey their identities.