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London catwalks: the buyer's view, day five

After five days of London Fashion Week shows, Matchesfashion.com’s buying director, Natalie Kingham, discusses her standout shows and emerging trends to know.

Natalie kingham, buying director, matchesfashion.com

Natalie kingham, buying director, matchesfashion.com

Why attend LFW?

London is always a melting pot of creativity and talent across the spectrum of styles and for many occasions.

What did you think of today at LFW?

Marques Almeida

Marques Almeida

Marques Almeida

Today was really great. I really enjoyed Marques Almeida: they go from strength to strength. They know their customer very well and yet maintain a freshness each season.

Isa Arfen

Isa Arfen

Isa Arfen

Isa Arfen’s Blitz Club kid theme shone through too. It’s nice to see a designer stick to their DNA if it is working well.

What trends have stood out so far this season?

There were lots of voluminous, enveloping pieces. At Preen we saw puffas, as well as padded quilted coats at Peter Pilotto and Roksanda, and lots of cosy outerwear at Simone Rocha.

Preen by Thornton Bregazzi

Preen by Thornton Bregazzi

Preen by Thornton Bregazzi

Strong colour and prints, including florals at Preen, Emilia Wickstead and Simone Rocha. Sequins at Halpern and Emilia Wickstead. Halpern stood out with some really fab, wearable Studio 54-style pieces.

Asai at Fashion East

Asai at Fashion East

Asai at Fashion East

Fashion East is great for new designers. Palmer Harding and JW Anderson were brilliant. The Ashish show was very uplifting too.

Joseph autumn 17

Joseph autumn 17

Joseph autumn 17

It was also really nice to see lots of wearability from brands like Halpern, Palmer Harding and Joseph – things that you see and straight away you lust after and want to buy.

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