After five days of London Fashion Week shows, Matchesfashion.com’s buying director, Natalie Kingham, discusses her standout shows and emerging trends to know.
Natalie kingham, buying director, matchesfashion.com
Why attend LFW?
London is always a melting pot of creativity and talent across the spectrum of styles and for many occasions.
What did you think of today at LFW?
Today was really great. I really enjoyed Marques Almeida: they go from strength to strength. They know their customer very well and yet maintain a freshness each season.
Isa Arfen’s Blitz Club kid theme shone through too. It’s nice to see a designer stick to their DNA if it is working well.
What trends have stood out so far this season?
There were lots of voluminous, enveloping pieces. At Preen we saw puffas, as well as padded quilted coats at Peter Pilotto and Roksanda, and lots of cosy outerwear at Simone Rocha.
Preen by Thornton Bregazzi
Strong colour and prints, including florals at Preen, Emilia Wickstead and Simone Rocha. Sequins at Halpern and Emilia Wickstead. Halpern stood out with some really fab, wearable Studio 54-style pieces.
Asai at Fashion East
Fashion East is great for new designers. Palmer Harding and JW Anderson were brilliant. The Ashish show was very uplifting too.
Joseph autumn 17
It was also really nice to see lots of wearability from brands like Halpern, Palmer Harding and Joseph – things that you see and straight away you lust after and want to buy.