Browns’ buying manager Dean Cook explains why he finds LFWM unique and inspiring, as well as his autumn 17 trends to watch and collections to know.
Why attend LFWM?
Browns has an incredible history of championing British design and I want to continue this, so attending LFWM is absolutely crucial for my team and I. Every season we look forward to seeing the established heritage brands as well as the emerging home-grown talent. It’s this mix that makes London’s fashion industry so unique and inspiring.
What did you think of today at LFWM?
Despite the traffic, tube strikes and dismal weather, the mood was good and turnout seemed strong. There were some creative shows today, which lifted everyone’s energy.
What collections have stood out?
John Lawrence Sullivan is a brand we’re really excited about - it’s exclusive to Browns this season. It was my favourite show of the week. I also enjoyed Michiko Koshino and Vivienne Westwood. Looking back to the weekend, Martine Rose also really stood out. It was an excellent show, full of originality and creativity. We’ve picked up Liam Hodges this season and his show was also a highlight.
What trends, have stood out?
Oversized is one of the biggest trends we’ve seen so far. It’s been everywhere, from belt buckles to shoulder pads and heels to jackets. Straps have been an important detail this spring 17 season but we’re seeing this follow through for autumn 17, as seen at Christopher Raeburn, Mihara Yasuhiro, Craig Green and Qasimi. As you’d expect, outerwear is a key category for autumn 17 – there have been some stand-out styles, including robe coats, oversized knits - to be worn as outerwear - and military-inspired options. Yellow is emerging as a dominant colour – we really liked its use as a fluro accent at Liam Hodges.