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London catwalks: the buyer's view, day four

London’s creativity and the trend for sparkle excites Browns’ buying director Laura Larbalestier on the forth day of London Fashion Week.

Buying director laura larbalestier small (2)

Buying director laura larbalestier small (2)

Why attend LFW?

Roksanda autumn 17

Roksanda autumn 17

Roksanda autumn 17

LFW is seen as the greatest place to find new talent. There is so much creativity here and it’s exciting to see these new and emerging brands grow and develop each season. Of course there’s also the more established British designers such as Peter Pilotto, Mary Katrantzou, Roksanda and Christopher Kane - their shows continue to be must-see’s.

What did you think of today at LFW?

Ashish autumn 17

Ashish autumn 17

Ashish autumn 17

There was a great line up of shows today. The weather was amazing too - London finally got a glimpse of sunshine. The combination of both elements meant there was a fun atmosphere at shows all day. Spirits were high. People were actually dancing in their seats during the Ashish finale. The perfect end to a busy day.

What stood out today?

Ashish autumn 17

Ashish autumn 17

Ashish autumn 17

For me personally, the best show of the day was Ashish. He really captured the mood for the week with his playful and thought provoking slogans. The colour-pop sequin T-shirt adorned with the “more glitter less twitter” slogan felt particularly relevant. Roksanda’s show was stunning. It was a beautiful evolution from her last collection. She is known for her incredible use of colour, but I particularly loved the sea of claret red. Pleated dresses featuring origami-like folds suggested a Japanese influence, which felt new and modern.

What trends are standing out so far this season?

Outerwear is definitely a key investment for autumn 17 - we’ve seen very strong options in New York and London. Dresses will also be an important category. We’ve seen dress-over-trouser ensembles pop up on the runway all week, so I suspect this will be a key look for the season ahead. We’ve seen a return to floral print, but the real statement for autumn will be sequins. We’ve seen a total abundance of sparkles in London in particular and I expect this trend to continue in Milan and Paris.

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