Net-a-Porter’s retail fashion director Lisa Aiken discusses London’s ”hotbed of creativity and newness”, including her standout collections and trends to know from the third day of London Fashion Week.
Lisa Aiken, retail fashion director at Net a Porter
Why attend London Fashion Week?
LFW has always been known for showcasing brandnew talent. However, over recent years it’s evolved and become much more commercially relevant. Now it’s a very important city in the fashion calendar: alongside the hotbed of creativity and newness, we’re also seeing established designers, such as Preen by Thornton Bregazzi, Simone Rocha, Erdem and Christopher Kane, to name just a few.
Preen by Thornton Bregazzi autumn 17
As there are so many heavyweight designers showing in Paris and Milan, London offers a completely different environment. The British Fashion Council is committed to helping give brands a platform and, as such, London has a great infrastructure for promoting newness.
A.W.A.K.E. autumn 17
What did you think of today at LFW?
Today was jam-packed full of shows – from emerging designer presentations, such as AWAKE, to established brands like Preen and Topshop. It’s also been a strong day for accessories with Anya Hindmarch, Malone Souliers and Mulberry. The offering at LFW is now more balanced than ever before. Several brands that were once considered emerging now have solid businesses and distribution to support.
What stood out today?
Preen – we had a strong start to the day with Preen, which showed everything we would want from the brand, including itsr signature grungy prints, deconstructed dresses and strong colour palette, alongside new ideas such as corsets, puffa jackets and tailoring.
Topshop Unique autumn 17
Topshop Unique – at Net-a-Porter, we had great success with Topshop Unique’s last “Shop the Runway” collection and I’m sure we’ll see the same reaction this season. Given the current industry flux, this brand really knows how to deliver the “see now, buy now” concept in a compelling and dynamic way.
AWAKE - Net-a-Porter launched AWAKE for resort 17, and I am a huge personal fan of founder and designer Natalia Alaverdian’s aesthetic. She marries unexpected details and exaggerated design with an easy attitude. Cue more reworked shirting, deconstructed midi-skirts and vivid colour combinations.
What trends have stood out so far?
Overall from New York and London, tailoring seems to be the major story of the season, from power dressing to heritage checks and tweeds – the blazer looks set to be the essential item within this trend. Designers are also embracing bold colour, interesting neutrals in shades of burgundy, mustard and khaki, and dark prints in the form of checks and florals.
Mulberry autumn 17
In terms of silhouette, there is a sense of everything becoming quite modest: think high necklines and midi-lengths. Emerging micro-trends also include sleeve details, statement knitwear and Victoriana details, and the use of velvet continues.