In part one of Drapers’ spring 18 buyer’s diary series, Browns menswear buyer Lee Goldup reveals his thoughts on day one of London Fashion Week Mens, including his stand out collections of the day.
Why attend LFWM?
LFWM is all about supporting new and emerging designers as well as our home-grown established brands. It’s always great to see how each designer has developed from season to season. Browns has always had a strong history of championing new and emerging talent, so it’s very important for us attend LFWM, as the collections are always so creative and diverse.
Hodg men ss18 0652
What did you think of today at LFWM?
It’s only day one and already the mood was upbeat – everyone was in high spirits and the turnout was strong. The shows were all really busy and it was great to see so many people out and about.
What collections stood out today?
Liam Hodges ss18
We really enjoyed both Liam Hodges and Edward Crutchley. Hodges is definitely making a lot of noise. His show was fantastic and provided us with serious entertainment in the form of a giant teddybear closing the show. It was also great to see Hodges enter the sportswear realm with his collaboration with Fila – the tracksuits and sneakers are sick!
Edward Crutchley didn’t disappoint either: his use of embroidery once again smashed it and we loved the medieval silhouettes that were used throughout the collection.
Edward Crutchley ss18