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London Fashion Week: day five, buyer diary

Selfridges’ womenswear buying manager Heather Gramston reveals her views on the spring 18 season so far from the final day of London Fashion Week, including her favourite shows and stand out trends to watch.

How was New York this season?

Beck rtw ss18 0344

Beck rtw ss18 0344

Victoria Beckham, spring 18

I enjoyed New York – the city and mood felt vibrant. Victoria Beckham and Zimmerman were my highlights. Plus Fenty x Rhianna – it featured motocross riders.

Why do you attend London Fashion Week?

London is an important market for discovering newness and we look forward to seeing what our London talent are showing, as these trends inform the wider trends of the season.

How was today at London Fashion Week?

Today has been super-busy with shows and appointments, and, despite it being the last day, the energy has been high.

What shows stood out today?

Zink rtw ss18 0823

Zink rtw ss18 0823

Natasha Zinko, spring 18

Natasha Zinko, AWAKE, Rejina Pyo and Tommy Hilfiger. Rejina Pyo was a highlight. Her play on volume and silhouettes was updated with sheer back inserts and her signature button details. There were ruffles and ruching on bust, elbow and hems, too.

What other shows stood out this London season?

Lele rtw ss18 0225

Lele rtw ss18 0225

Supriya Lele, spring 18

London has been super-strong this season. Highlights from the rest of the week have been Christopher Kane – loving the crystal embellished Croc evolution – and Supriya Lele at Fashion East.

What colours trends have stood out?

This season has been all about colour – every colour across the spectrum from pastels to brights. Key shapes for the season are dresses, trench coats and shirting. Transparency and sheerness have also featured heavily.

Tomn rtw fw17 1245

Tomn rtw fw17 1245

Tommy Hilfiger, autumn17

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