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London Fashion Week: day five buyer diary

Quin rtw fw18 0849

London Fashion Week came to a close today after a packed five days of fashion. Claire Miles, head of The Shop at Bluebird shares her highlights from the final day.

It was a day of surprises on the final day of London Fashion Week. Following on from London’s big names, such as Roksanda, Erdem and Christopher Kane yesterday, it was the turn of the younger brands to shine, bringing London Fashion Week to a glittering close as Her Majesty the Queen attended the day’s final show. 

Teat rtw fw18 0064

Teat rtw fw18 0064

Teatum Jones

Tailoring and workwear emerged as a key theme as the day started. Natasha Zinko kicked things off with 1980s inspired power shoulders on tailoring, before Eudon Choi presented a more sophisticated and serene take on powerful dressing. Elegant suiting, high waisted trousers and sleek trenches fit for the wardrobe of a working woman. 

More colourful collections came from Isa Arfen, which presented its debut LFW catwalk show, and Teatum Jones, with a series of swirling, feminine floral dresses and elegant tailoring in magenta, red and navy, making for one of the brand’s best collections to date. 

The highlight of the day, however, came from young designer Richard Quinn. Not only was the collection, with its exhuberant patterns a hit, but Quinn also scored the coup of the week, with the Queen sat front row, alongside American Vogue editor Anna Wintour and British Fashion Council CEO Caroline Rush. The Queen was there to present Quinn with the inaugural  Queen Elizabeth II Award for British Design, set up to celebrate emerging British talent.

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Quin rtw fw18 1039

The Queen presents Richard Quinn with the inaugural Queen Elizabeth II Award for British Design

Claire the bluebird

Claire the bluebird

Claire Miles

Drapers spoke to Claire Miles, head of The Shop at Bluebird, to hear her personal highlights from the day.

Why do you attend London Fashion Week?

To support our designers mainly. They work so hard on their collections and this is a great opportunity to celebrate their talent.

What collections have stood out in London?

Christopher Bailey’s last collection for Burberry stood out - it was rainbow coloured and expressive. Isa Arfen’s first runway show was exciting and followed suit with bold colour and beautiful textures.

How was today at LFW?

It was great. I started the day at the London Showrooms visiting friends of The Shop at Bluebird, Nick and David from Alistair James. Their bewitching collection looked unique and dramatic. Exactly what I expect.

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Arfn rtw fw18 0476

Isa Arfen

I just missed the Queen. It is so great to see her support London Fashion Week. On to the Marks Club for VVB and Victoria Beckham was bringing it for the girls. She rocked her “Its a Dark but Happy Place” T-shirt in true VB style. Isa Arfen followed and I was so happy to see Serafina’s collection come to life on the runway with a steel brass band to support.

Have any colours, trends or themes emerged strongly from the shows so far?

Tailoring is making a comeback, velvet and sequins in most collections, plsu bold colour expressing confidence. There were also some 1970s influences like at Peter Pilotto also.

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