London Fashion Week buyer diary: Cassie Smart, Matchesfashion

As London Fashion Week continued today, the capital’s big-hitter brands began to make their presence known on the fashion week schedule.

After a first day dominated by new talent and a second looking towards contemporary rising stars, Sunday showcased a mixture of established names such as Preen by Thornton Bregazzi, Chalayan and Ashish alongside some of London’s most internationally successful names. Simone Rocha and Victoria Beckham were magnets for the international crowds.

As day three drew to a close, the power dress emerged as a stand-out piece once again for the season: a voluminous, Victorian-inspired silhouette was in evidence at designers as disparate as Ashish, who presented a ballooning, drop-waisted sequinned gown, and Margaret Howell, who gave the trend a minimalist spin with billowing shirt dresses in cream and mustard.

While the first two days of London were dominated by splashes of colour, on day three all-black outfits, and new neutrals – creams, beiges and camel tones – made an impact and added a sense of sophistication.

This palette was seen at Preen, Margaret Howell and Chalayan. The neutrals were popular in relaxed, tonal, tailored looks but also in eveningwear and dresses. For example, at David Koma a classic trench coast was elevated to evening attire with an iridescent, glistening sequinned overlay.

The party mood prevails in London, where daring, sheer fabrics, lustrous sequins and shimmering plissé textiles were popular.

Cassie Smart, head of womenswear buying at Matchesfashion shares her take on the day

Why do you attend London Fashion Week?
Each season, London never fails to inspire. It is a great platform for creativity and innovative collections from the lesser-known emerging brands through to the known talents. 

What are you looking for in the LFW shows this season?
Brand discovery to create storytelling moments to engage our customers. 

Which collections stood out this LFW today? 
The highlight from day three for me was Simone Rocha. The location [at Alexandra Palace in north London], casting and music were all so beautiful.

Are there any trends or must buys emerging from the collections so far?
Following the New York shows, we are seeing a strong use of saturated colour. 

How were the New York shows? 
The closing with Marc Jacobs was amazing – a true celebration of positivity.

Are there any designers you are looking forward to seeing in the international collections?  
Bottega Veneta and Prada in Milan.