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London Fashion Week: day two, buyer diary

Burb rtw ss18 1625

Selfridges’ womenswear buying director Lydia King gives Drapers her take on day two of the autumn 18 season of London Fashion Week. 

After a packed first day at London Fashion Week, day two dawned with the promise of Christopher Bailey’s final catwalk collection for Burberry as the headline act. The president and chief creative officer offered up an unexpected burst of colour, clashing patterns and rainbow stripes, which covered everything from a long shearling princess cape worn by Cara Delevingne, to a new rainbow take on the classic Burberry check, as part of an initiative to support LGBTQ charities.

Burb rtw ss18 1824

Burb rtw ss18 1824

Burberry spring 18


Ande rtw fw18 0505

Ande rtw fw18 0505

J W Anderson autumn 18

The schedule was no less lacked elsewhere, with JW Anderson opening the day, combining his menswear and womenswear collections for the first time this season.

There was also strong showing from younger brands, exhibiting the creativity London is known for - Molly Goddard and Halpern represented the next generation of designers with playful, colourful collections.

Where Burberry turned to a more streetwear aesthetic this season, with tracksuits and urban shapes, the heritage aesthetic it brought to the fore was showcased at Toga and Ports - where both brands offered modern, elegant and eclectic collections.

Lydia King, womenswear buying director at Selfridges, gave Drapers her take on the day.

Must be cropped like other image lydia king selfridges director of womenswear

Must be cropped like other image lydia king selfridges director of womenswear

Lydia King

Why do you attend London Fashion Week?

It’s always important for us to attend London Fashion Week, we are really proud to support many of the designers that are on the schedule. 

What collections have stood out in London so far?

Toga, Halpern, JW Anderson and Burberry.

Toga rtw fw18 0219

Toga rtw fw18 0219

Toga autumn 18

How was day two of LFW?

Christopher Bailey’s last show at Burberry was a really special moment, the collection was fantastic and we were thrilled to be able to launch it straight from the runway.

Have any colours, trends or themes emerged strongly from the shows so far?

This season colour seems to be reigning supreme, from Christopher Bailey’s rainbow filled final collection to Richard Malone on day one, it feels like we are stepping away from the neutrals of past seasons.

Are there any shows you’re particularly looking forward to over the rest of the week?

We are really proud to have worked closely with Fashion East over the last few years, it’s always one of the shows I look forward to the most during London Fashion Week.


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