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London Fashion Week: day two, buyer diary

The highlights from the second day of LFW, plus director of womenswear buying and merchandising at Selfridges, Lydia King, shares her stand out shows and emerging trends from the spring 19 womenswear shows.

Must be cropped like other image lydia king selfridges director of womenswear

Must be cropped like other image lydia king selfridges director of womenswear

Why do you attend LFW?

Each year, LFW is building on its international reputation for its amalgamation of talent, both emerging and established. It’s so exciting to see these ingenious creative designers build upon their collections each season, which is why I never miss it.

Are there any LFW brands that perform well for Selfridges?

We very much champion home-grown talent, which is why we buy into many of the designers from Gareth Pugh, to Halpern to Temperley.

What are you looking for in the shows this season?

As per every season we are looking for the most on-trend pieces that will wow and excite the customers of Selfridges.

How was today at LFW?

With perfect fashion week weather - sun shining, no rain and not too hot - the mood was extremely positive and this resonated with all the amazing, fun shows we attended.

What collections stood out?

The Gareth Pugh show was incredible, staying loyal to his signature silhouettes, as well as Alice Temperley’s show, which was set on a backdrop of the stunning views across the city on the top floor of the Centrepoint building. There was a real family atmosphere with a diverse model casting including Alice’s mother and her close friends. Finally, Anya Hindmarch’s Chubby Cloud presentation had everyone captivated - a welcomed moment of serenity amongst the fashion week madness.

Are there any trends emerging from the collections?

Mid length across trousers, skirts and dresses, seen at the likes of JW Anderson and Alexa Chung, was very prominent. As well as the modern take on rainbow, with Halpern and Mary Katranzou allowing a reinterpretation of a bold classic.

Pugh rtw ss19 0959

Pugh rtw ss19 0959

Gareth Pugh

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