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London Fashion Week: Designers to watch

Ahead of the capital’s autumn 15 womenswear shows, these are the up-and-coming designers ready to grab the spotlight.

Rejina Pyo

Despite attracting the attention of Harvey Nichols and Net-a-Porter, Seoul-born Central Saint Martins graduate Rejina Pyo remains surprisingly under the radar. With a sleek, minimal aesthetic, in her words her designs are “not conventional, but very wearable”. This season, expect a varied collection influenced by her recent trip to the Grand Canyon and California. Wholesale prices range from £106 for a top to £230 for a coat.



The brainchild of 24-year-old Hannah Weiland, Shrimps is the much-hyped brand behind the vibrant fake fur coats spotted on numerous bloggers and celebrities. Having designed collections for Net-a-Porter and collaborated with shoe designer Sophia Webster on a line of furry heels, Shrimps is no longer an insider’s secret.

  • BFC Presentation Space, Somerset House, WC2R, February 20, 2pm-4pm


Molly Goddard

One of the most talked about Central Saint Martins design graduates in 2012, Molly Goddard dropped out of the MA course after Professor Louise Wilson’s death in May 2014. She created an off-schedule show for spring 15, picking up stockists Comme des Garçons in Tokyo and London’s Dover Street Market and an collaboration. This season, she has won the backing of British Fashion Council talent scheme NewGen.

  • BFC Presentation Space, Somerset House, WC2R, February 20, 6pm-8pm


Charlie May

Having worked with designers Louise Goldin and Thomas Tait, Charlie May launched her label in 2012 with an emphasis on luxurious fabrics and minimal shapes. Autumn 15 is all about texture: “We’re using shaggy wool, cracked leather shearling and sleek shirting,” she says. Key pieces include an inside-out shearling top, an oversized denim jacket and an asymmetric wrap skirt. Wholesale prices range from about £100 to £300.

Charlie May

Alexander White

Alexander White trained at Kurt Geiger before launching his footwear label last year. Describing his designs as “chic and elegant with a youthful twist”, his autumn 15 inspiration comes from his grandmother. “As a child, I would observe her ritual of getting ready to go into town,” he says. “The collection is based on this idea of dressing up, and the colours and textures are inspired by her elegant style.” Wholesale prices range from £110 to £220.

Alexander White

Dear Frances

After studying at the London College of Fashion and training in Milan, Jane Frances Cunneen founded footwear label Dear Frances in 2013, with the aim of combining traditional Italian craftsmanship with contemporary design. For autumn 15, the collection will comprise styles including mid-calf boots, slides and trainers in soft leather and wool. “This season, we looked at incorporating raw fibres and natural elements into modern design, keeping the lines clean and experimenting more with texture,” Cunneen explains.

  • LFW Designer Showrooms: Shoes, East Wing, Somerset House, WC2R, 20-24 February 9:30am-7pm

Dear Frances

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