Drapers’ Graeme Moran rounds up this season’s LFW, alongside all the news, views and coverage that you need know.
With the Brexit decision and political uncertainty hanging over the UK, the title of designer Christopher Kane’s 10th anniversary collection “Make do and mend” could have seemed somewhat symbolic for this season’s edition of London Fashion Week.
However, many of the capital’s designers didn’t merely “make do” – they blossomed in this time of uncertainty, delighting buyers by pushing their individuality and creativity further, while Burberry flourished and leapt into the future with the launch of its industry-shifting “see now, buy now” seasonless collection.
The mood across the event’s five days of shows and presentations was upbeat and “spirited”, reported Harvey Nichols’ womenswear buyer, Rebecca Tinker, while Selfridge’s womenswear buying manager, Heather Gramston, said that London delivered both in terms of “discovery and creativity from new and established brands”.
“It’s been really busy, with lots of good press and good buyers about,” added Matchesfashion.com’s buying director, Natalie Kingham. “Each city throws up something different, but London is definitely all about newness and creativity. There’s always something happening, someone bubbling up.”
Browns buying director Laura Larbalestier agreed: “London is always a great place for creativity and designers who have fun with fashion, and this season London didn’t disappoint. [It] really did what it’s known for and showed a lot of creativity and playfulness.”
Buyers singled out a handful of collections as their highlights, including Burberry’s romantic ode to Englishness, Erdem’s shipwrecked summer gowns, Peter Pilotto’s tropical colour riot, the punk-meets-baroque mix at Marques Almeida, the sporty touches and airy mood at Roksanda, the amped-up attitude of Christopher Kane, JW Anderson’s focus on dresses and the memorable prettiness of Simone Rocha.
Catch up on everything you need to know here, with Drapers daily highlights and five days of buyer diaries: