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London Fashion Week Men's: day two, buyer diary

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Selfridges’ menswear buying manager Jack Cassidy on the stand out shows from the second day LFWM menswear shows.

jack cassidy

jack cassidy

Jack Cassidy

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Lboy men fw18 0121

Charles Jeffrey Loverboy autumn 18

After a varied first day at LFWM, Drapers caught up with Selfridges’ menswear design and contemporary buyer, Jack Cassidy, to hear his highlights from day two of the autumn 18 menswear shows. The day opened with newcomers JJS Lee and Phoebe English and a relaxed neutral palette, also seeing strong collections from Lou Dalton and an ever eclectic showing from MAN, rounded off by London protégée Charles Jeffrey Loverboy, who presented a bold, exuberant show.

How was today at LFWM?

I thought today was very strong and really summed up the spirit of London

What collections stood out today?

Charles Jeffrey stole the day for me. The production was mind-blowing and the way he built atmosphere, story telling and a thoroughly entertaining show was incredible. I also think that the collection was his most accomplished and well-executed, particularly the strong outerwear. Plus I’m a sucker for The Prodigy - Firestarter, which was blaring through the speakers with accompanying drums.

What other collections have stood out to you so far at LFWM?

I think Stefan Cooke’s debut at MAN was very confident and you can already see a unique handwriting. The textiles and knits were very rich and complex, I also really loved the last look with the coat that features a laddered knit print.

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