Keely joined Drapers more than 11 years ago and now leads the magazine, website and all events.
As editor, Keely works closely with the editorial and commercial teams to build Drapers multichannel strategy and continually enhance the brand to focus on its core proposition – to provide a competitive advantage to the leaders and future leaders of fashion businesses to help them future-proof their business and do their jobs better.
She also runs all Drapers events including the awards business (Drapers Awards, Drapers Independent Awards, Drapers Footwear Awards, Drapers Digital Awards), conference forums (Drapers Fashion Forum, Drapers Digital Forum, Drapers Operations Forum) and bespoke breakfast and dinner events.
Keely has more than a decade of experience working at Drapers and has written across news, fashion and features with a particular focus on new innovations and developments in the world of multichannel fashion. She can regularly be seen hosting panels at industry events and featuring in national media.
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This week we gained more insight into how some of the high street’s biggest names are refocusing their strategies to tackle ongoing trading headwinds.
Social media has become a daily obsession for many consumers, and savvy brands have embraced these channels to maximise engagement and – until now indirectly – drive sales.
Six years ago, serial entrepreneur Kieran O’Neill launched a small start-up business that combined technology and fashion to offer men a personal styling service. This week, that business has received $22m (£16.7m) in funding, bringing its total investment to more than $40m (£30.4m).
The definition of “productivity” is “the effectiveness of productive effort, as measured in terms of the rate of output per unit of input”.
To stand still is to go backwards. This well-known mantra has been quoted a thousand times, but is more relevant today than it ever has been.
Independent retailing is one of the fashion industry’s toughest sectors, but also one of the most innovative – and larger retailers would do well to take note of the initiatives the sector is driving.
As the House of Fraser saga rumbles on and the repercussions continue to hit suppliers, there is much debate about who should be held accountable for the department store chain’s demise.
Zara to sell worldwide online by 2020Subscription
Inditex chairman and CEO Pablo Isla has announced that all Inditex brands, including Zara, will sell online to every country in the world by 2020.
Back in 2009, a little-known etailer called Farfetch was shortlisted for the Best Etail Innovation award at the Drapers Etail Awards. This week, that same etailer has filed notice of its intention to float on the New York Stock Exchange.
There have been several times of late that I have urged the government to step in and support this industry, and unfortunately this week is no exception.