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London Fashion Week: the buyer's view, day two

Selfridges womenswear buying manager Heather Gramston shares her LFW diary, including her highlights and trends to watch so far.

Heather gramston selfridges womenswear buying managercrop

Heather gramston selfridges womenswear buying managercrop

Rmal rtw ss17 0132

Rmal rtw ss17 0132

Richard Malone spring 17

What do you come to LFW expecting to find?

LFW consistently delivers both discovery and creativity from new and established brands. I tend to find that what we see in London galvanises emerging trends and begins to set the tone for the season. I personally find LFW super inspiring to be amongst.

What did you think of today at LFW?

Saturday is usually an impactful day and today was no exception with an eagerly anticipated show schedule. It continued what we saw in New York, which had a great energy coupled with the fact it was still summer there.

Which shows stood out today?

Fashion East - Richard Malone (whose autumn 16 collection is stocked in Selfridges) was a standout - heavily body conscious in his signature stripe, 1970s skiwear detailing and unashamed colour combinations in periwinkle blue and sherbet yellow.

At JW Anderson the torso is the new erogenous zone, with dropped waists featuring heavily. Plisse and quilting created texture on outerwear and shirting. Also a nod to peasant dressing with linen dresses and skirts with handkerchief hems and laced detailing.

At Gareth Pugh a contrast of sculpted powerful shapes and fluid lines. Regal purples and golds reigned, highlighted with sunburst gold appliqué. Think opulence.

Pugh rtw ss17 0364

Pugh rtw ss17 0364

Gareth Pugh spring 17

Were there any new or emerging brands that you spotted?

Caitlin Price, who held her spring 17 presentation in Selfridges, who fuses body conscious club wear and relaxed sportswear in candy pastel shades and psychedelic prints.

What trends, key items and colours have stood out so far?

A kaleidoscopic colour palette has been prevalent and a highlight was the rainbow show at Marc Jacobs in New York. And exposure - we’ve seen a move-on in terms of a refocusing of the erogenous zones with cut outs at Proenza Schouler, double thigh high splits at Gareth Pugh and cut out backs at Richard Malone.

Jaco rtw ss17 0197

Jaco rtw ss17 0197

Marc Jacobs spring 17


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