Matalan’s Be Beau young fashion label bangs on the door of the catwalks, with a raft of striped cotton dresses with placement motifs, blurred digital prints and floral bustiers. A carefree vibe comes through via lip, heart and cupcake prints on fit-and-flare dresses and asymmetric dress shapes, while studded denim waistcoats, skirts and shorts add a rockier edge.
The retailer continues to back ruffle-fronted tops and billowing sleeves in its Et Vous range, as hints of nautical feature courtesy of wide-leg jeans. Matalan’s first foray into maternitywear is a capsule range of 20 pieces, which include graphic print T-shirts with side ruching and bright floral-print shirts.
Papaya is largely nondescript, with brightly coloured trench coats the only real standout in a deluge of Breton stripes.
- Red and white-striped T-shirt dress with Eiffel Tower motif
- Floral-print shorts with braces
- All-over sequin palm tree-motif dress
- Waterfall-front grey cotton jacket
Right for the market?
What stands out for Matalan this season, as at Debenhams and House of Fraser, is its young fashion offering. While Topshop and Miss Selfridge push the boundaries for the serious trend-hungry shopper, Matalan and its aforementioned counterparts interpret the most commercial of trends in a less expensive way.
Prices beggar belief, as all-over sequined dresses come in at just £18, a studded denim waistcoat is £14 and a silver satin-effect dress with stiff peplum detail is only £26, so cash-strapped shoppers will be in their element.