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Matalan: Womenswear

Autumn 10

The look

With grunge, military and aviation stories, Matalan is shaping up to be a strong young fashion contender this autumn.

Faux fur and leather are used heavily in young fashion sub-brand Be Beau, as are lace and velvet, layered or ruffled to create volume in skirts and dresses.

Leggings and treggings in crushed velvet and faux leather layered with oversized T-shirts or knitwear provide a slimmer silhouette.

Prints feature heavily, with bright fantasy prints and muted tie-dye effects in Be Beau and classic florals in the mainline.

Chunky and loose knitwear is also on offer via the Papaya sub-brand, with interest added through loop stitch or knitted intarsia.

Key pieces

  • Tie-dye-effect jersey catsuit
  • Striped faux-fur belted coat
  • Oversized grey loop-stitch cardigan

Right for the market?

Matalan’s focus on young fashion has been ramped up another gear.

Some major catwalk trends have been translated into a detail-rich value offer. A faux-fur jacket using the striped style seen at Matthew Williamson in a surprisingly realistic fabric is a snip at £38, while the perennial Balmain military grunge look is simplified into the occasional shoulder chain or gold braid detail.

The older shopper is kept happy with a range of affordable basics, interspersed with pared-down trends such as a classic coat that nods to the military story.

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