With grunge, military and aviation stories, Matalan is shaping up to be a strong young fashion contender this autumn.
Faux fur and leather are used heavily in young fashion sub-brand Be Beau, as are lace and velvet, layered or ruffled to create volume in skirts and dresses.
Leggings and treggings in crushed velvet and faux leather layered with oversized T-shirts or knitwear provide a slimmer silhouette.
Prints feature heavily, with bright fantasy prints and muted tie-dye effects in Be Beau and classic florals in the mainline.
Chunky and loose knitwear is also on offer via the Papaya sub-brand, with interest added through loop stitch or knitted intarsia.
- Tie-dye-effect jersey catsuit
- Striped faux-fur belted coat
- Oversized grey loop-stitch cardigan
Right for the market?
Matalan’s focus on young fashion has been ramped up another gear.
Some major catwalk trends have been translated into a detail-rich value offer. A faux-fur jacket using the striped style seen at Matthew Williamson in a surprisingly realistic fabric is a snip at £38, while the perennial Balmain military grunge look is simplified into the occasional shoulder chain or gold braid detail.
The older shopper is kept happy with a range of affordable basics, interspersed with pared-down trends such as a classic coat that nods to the military story.