Navigate the major trends and essential items to get your autumn 15 buy in shape.
Looking to buy into the practical outdoors feel? Pick up a parka. Less mods and rockers and more mountaineering-ready, classic fur-trimmed hoods (real or fake) are a must, although fiddly design details are minimised for a smarter, city look. Camel and cream are the freshest colours, but darker or bold bright options are also available.
Aigle, cotton, polyamide and racoon fur,£132
Chinos or jeans? This season denim will be the winning choice, with many brands focusing on raw washes, deep and dark indigo tones and contrasting colour stitching. As a smarter and more refined approach to jeans, the fit is generally relaxed and ranges from slim tapers to a wider straight cut, which is sure to have a broader appeal.
Denham, denim, £82
Nice and nautical
The easiest way to tap into the coastal style of many collections is the classic pea coat. A favourite winter after winter, the naval-inspired outerwear piece looks best in double-breasted chunky navy blue wool with anchor-embossed buttons.
Armor-Lux, wool, £POA
Layer it up
Thin yet insulating technical items layered with classic pieces are a top trend, with functional gilets a great way to buy in. They are also strong transitional options - working as outerwear in autumn or added as layers come winter. Quilted designs should be your focus, in techy nylons or luxed-up suede.
Duke London, nylon, £8.99
Nodding to the season’s nautical influence and the archetypal fisherman’s jumper, a thick and cosy cable-knit crew-neck is a must-buy. Look out for classic creams, deep sea blues or rich autumnal shades like berry red, while flecked yarns and contrasting panelled sections offer something different. Remember, the thicker and chunkier the better.
Eden Park, wool and acrylic, £40
The fine print
Don’t think patterned shirts are right for your customer? Autumn 15 might change that, with its focus on retro-tinged repeat graphics in subtle, wearable shades. Think toned-down micro patterns like miniature paisleys, or stick to similar-toned colour combos to lessen the impact of buzzier patterns.
Original Penguin, cotton, £25
Lashings of leather
Real and fake leather and suede come through strongly on coats and jackets in many collections, but you can opt for a more wearable approach with panels and patches across outerwear. Rather than a full leather or heavy suede coat, for example, find styles cut with wool, knitted or shearling sections.
Monarch, sheep suede and wool, £320
Single-breasted button-up macs are a sleek jacket option that will lend a smart-meets-casual vibe to your buy and attract shoppers of different ages. Pick out sturdy transitional designs. Removable hoods or coated and waxed cottons make for rain-ready styles that will tempt shoppers throughout the season.
Merc, cotton, £60
Neat and neppy
Tailoring focuses on textural fabrics to give suits a cosy winter spin, with fuzzy nepped finishes the best styles
to buy into. Single-breasted cuts should top your list, available in both two- or three-piece options.
Ben Sherman, wool, jacket £83.30, trousers £225
Keep your knit offer extra-cosy with shawl-collared cardigans this winter. A smart alternative to wool jumpers or simple cardigans, this trend has many variations, from chunky ribbed weaves to oversized knits, while you score two trends in one if it’s a cabled design.
The bomber jacket remains a staple of many collections thanks to its broad appeal with shoppers of all ages and fashion preferences. Fill your rails with winter-ready updates such as hardier thick wool designs, insulating quilted options or luxed-up leather versions.
Henri Lloyd, polyester, £43.09
Lightweight workwear-style jackets are another way to corner the season’s practical look. Multiple flapped pockets are the main element to watch out for, although variations range from neat cropped wool styles through to choices in technical fabrics and finishes.
K-Way, polyester and cotton, £80
While the trend for technical layering can be achieved through buying and teaming separates, some brands handily integrate the look into one item. These wool coats and cotton jackets come with functional quilted panels, contrast sleeves or removable button-off and zip-out layers, collars and panels. Buy one get one free, so to speak.
Orlebar Brown, polyamide, £155