With a film showing at The Sundance Film Festival, Adrien Sauvage is no ordinary tailor, and his designs back this up.
“I hate the questions interviewers ask me. They’re all the same and end up making me sound boring, and I ain’t boring,” laughs menswear designer Adrien Sauvage in his distinctive high-pitched giggle.
It’s 4am at an east London house party and Sauvage is fending off chronic jet lag by talking to Drapers about his recent trip to the US.
His short film This is Not a Suit, which debuted at London Fashion Week last September, will be screened at the prestigious Sundance Film Festival in Utah this week and Sauvage has been across the pond spreading his ethos of ‘dressing easy’ ahead of the screening. The art of dressing easy is the narrative running through the black and white film and also underpins Sauvage’s designs. He maintains menswear should be effortless, and he claims a “timeless existence cannot be constrained by trends” - a reference to wearing classics. His collection features jaunty checks (bang on autumn 11’s heritage trend) and a digital dogtooth print, but the label does not slavishly follow fashion and instead focuses on sharply cut, fresh tailoring.
After building up a priceless book of contacts as a personal shopper and stylist at London designer indie Matches, Sauvage launched his eponymous label for autumn 10. His friend and business partner, TV presenter George Lamb, has an undisclosed stake in the company and together the duo have been building up the business, with Lamb getting the clothes plenty of press exposure.
The label’s pieces include mix-and-match cashmere jackets and wool-blend tuxedo jackets with slim-cut flannel trousers and gingham shirts. Wholesale prices range from £30 for a tie, woven so thick that the knot sits perfectly, to £400 for a jacket, so it’s about quality over price.
Matches has stocked the label from the start. “The label had a really good first season,” says the retailer’s head of menswear, Stacey Smith. “It is about the continuous wardrobe and champions tailoring. [At Matches] we are seeing a lift in tailoring [sales] because guys are buying into discerning, mix-and-match separates. Adrien has hit the market at just the right time.”
A Sauvage 020 7580 7087