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Brand to watch: Rebel & Crown

Trends may come and go, but the humble plain T-shirt is a staple of all wardrobes.

However, perfecting something so simple is often difficult. Yet new British menswear label Rebel & Crown believes it has cracked it. Working with tailor Douglas Davis (inset), it has taken the craft of Savile Row and applied it to the tee, creating a product that focuses on fit and fabric. The three silhouettes available are the Extra Easy, which comes with relaxed fit all over; the fitted, seamed narrow-cut Super Slim; and the Standard Sculpted, which features a tapered waist for a figure-hugging shape. Each wholesales for £18 and comes in black, white or grey in US Supima cotton. The range is available now for spring 14 deliveries.

Contact: 020 7428 3280

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