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Brandwatch: Common Sense

The accessories brand offers another Scandinavian masterclass in stylish simplicity, says Graeme Moran.


Wholesale prices £11 to £45
Telephone 00 46 7 339 754 31

Sometimes the simplest designs are the best, especially when it comes to everyday items such as bags. For decades the Swedes have excelled at creating this kind of product, balancing stylish simplicity with practical functionality. New Scandinavian accessories brand Common Sense is no exception.

“The brand reflects a clear picture of our own personal hobbies, like being outdoors and fishing, combined with a big influence from military garments,” explains the brand’s founder Kristofer Forss. “Our idea is to make stylish, timeless bags and accessories which work in both urban and forest environments.

“I’ve always been interested in fashion but it wasn’t until about three years ago I took the plunge and started to focus on creating my own label. It was around that time I began to design my own bags as I saw there was a hole to fill in the market: timeless, stylish and durable products at an affordable price.”

And the concise debut collection fits that bill, featuring classic unisex staples produced in sturdy thick canvas and quality leather, designed to stand the test of time regardless of what you throw at them, while still looking good.

There are leather-strapped tote bags, a drawstring fisherman’s duffle and two sizes of backpacks, as well as laptop and iPad cases, beanies and snapback baseball caps. Forss says this core, trans-seasonal collection will slowly evolve, with design tweaks and the addition of more colours alongside new styles and product categories, including shirting and outerwear.

Currently only stocked in the UK by menswear indie Present in Shoreditch, if you’re looking for the perfect backpack, tote bag or laptop case, use some Common Sense.

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