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Brandwatch: Heritage Research

Inspired by vintage detailing, the new venture from the Trainerspotter team is distinct and desirable

Heritage Research started in 2008 as a “small project” for Daniel Savory and Russ Gater. Savory says: “It was fuelled by our interest in historical garments.

“It naturally evolved from years of collecting vintage garments and seeing all of these amazing details that just don’t appear on clothing today and realising there are people out there who would appreciate these finer points.

We require context within the things we buy so decided to create a brand where every piece directly references a garment from the past but isn’t necessarily an exact copy - more of a hybrid of the best elements.”

Savory and Gater had worked in fashion for nine years before setting up their own business, most famously launching niche streetwear brand Trainerspotter. Savory says: “We both collected vintage pieces for a long time, from denim to military to sportswear and so on. We decided it was time to put our expertise to good use.”

The reaction so far has been “pretty mad” according to Savory. Stores from around the globe have been in touch to buy or view the spring 10 collection. Savory says: “Customer reaction has been amazing; lots of very nice emails congratulating us and lots of people asking for styles that had sold out.”

But once these pieces have gone, that’s it, says Savory. “Obviously the basic ethos and nature of the brand immediately limits the number of accounts we can have. Every garment is handmade for the store that orders it so we hold no stock of any piece and will rarely rerun anything in season. The fact that the garments are handmade means each process takes a lot longer and only so many pieces can be made.”

That makes this a covetable brand - both for retailers and consumers. And it turns out other brands are just as excited about this range, with collaborations in the pipeline that only heighten the brand’s authentic credentials. For spring 10, collaborations include Canadian work boot manufacturer Viberg, US moccasin specialist Quoddy and Eastman Leather Clothing, which has been making exact replica flight jackets since the 1980s.

Among this treasure trove of historically inspired clothing, Savory agonises when asked to pick a favourite. “It would be the naval artillery jacket, as it’s a beautifully realised piece that has its origins within a Union naval officer’s jacket worn aboard the first iron-clad warships used during the American Civil War, and features authentic detailing including a fluted bluff pocket sewn on using an old tailoring technique where the stitch is invisible,” he says.

Heritage Research 07903 646494 www.heritageresearch.co.uk

2008 Year the brand was founded
40 Number of pieces in the range including clothing, jewellery, bags and accessories
£40 Wholesale entry price
£355 Wholesale exit price

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