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Brandwatch: Spring 14 Menswear - Olymp, Brax & Julius Errol Flynn

Three menswear brands to freshen up your spring 14 offer.

Olymp

With 100 UK stockists, it’s safe to say men’s shirt brand Olymp knows its way around a collar and cuff.

Following the success of the Level 5 range, which has a younger fashion element, spring 14 sees the launch of a casual line to accompany the business shirt side. It includes piece-dyed, plain-coloured shirts in washed cotton, indigo fabrics and linen as well as fun printed pieces.

Wholesale prices £17 for a shirt to £35 for knitwear

Contact North/Scotland: 07917 630743; Midlands: 07968 080067; South/Channel Islands: 07831 102791

www.olympdirect.com

Brax

Light and modern is the order of the day for Brax’s menswear offer this season, with chinos coming in sun-faded sateen and five pocket trousers in lightweight overdyed cotton. Shirts and polos see an injection of colour through stripes and gradients, with contrast cuffs and collars keeping the mainstream brand looking fresh. This should keep the brand’s 121 UK stockists happy, with Mike Smith, its UK sales agent, telling us that smart casual pieces are already selling well.

Wholesale prices T-shirts from £9, shirts from £15, knits from £18 and trousers from £29

Contact 07831 178009

www.brax.com

Julius Errol Flynn

New to the UK, Berlin shirt brand Julius Errol Flynn blends smart and sharp cuts and silhouettes with a more carefree attitude to prints. All shirts created by the self-taught eponymous designer are made in two-ply Egyptian cotton.

Spring 14 sees the addition of a more relaxed fit to its semi-slim cut, and a new button-down collar style.

Patterns range from gingham, dots, graphic florals, interrupted pinstripes and micro-leaves, and also feature across the brand’s range of bow ties.

Wholesale prices €20 (£17) for bow ties to €60 (£51) for shirts

Contact 00 49 151 2520 3637

www.juliuserrolflynn.com

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