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Common People

Graeme Moran discovers a menswear brand with a rare blend of quality, style and tempting prices.


Wholesale prices £28 to £106


Telephone 0161 834 9422

It took something special for a brand to turn heads at February’s impressive edition of trade show Jacket Required, which was a treasure trove of menswear names to watch. But Common People was uncommonly good for autumn 12.

“It’s doing a sterling job,” says Jacket Required organiser Mark Batista. “It has a style that’s very relevant and excellent price points, especially considering most of it is made in the UK.”

Kestin Hare, the brand’s creative director, believes in supporting British mills. “I’ve worked closely with Dundee’s Halley Stevensons [waxed fabric specialists], who produced all our waxed cotton. Using high-quality British cloth gives the collection an authentic heritage feel,” he says. “Whenever possible we source and manufacture in the UK. We own our own factory which allows us to have complete control over the quality, and ensure that our customers get the best price.”

Prices have been lowered this season, but this hasn’t affected the quality, with a focus on premium craftsmanship and attention to detail.

Graham Blakey, owner of Edinburgh indie Goodstead, agrees: “It has a great mix of good fabrics, quality finishing and a very British feel. The price is spot on too.”

Taking inspiration from vintage American workwear but giving it an English dandy spin, key pieces include waxed jackets featuring nepped tweed collars, contrast panelling and vintage metallic closures, alongside excellent knitwear and selvedge chinos. There is also a collaboration with Scottish leather jacket brand Aero, as well as an impressive footwear offer.

Now in its second season, the brand has 25 accounts in the UK, plus stockists in Japan and Paris, and its sights are now set on the US. It seems Common People is about to get a lot more common.


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