As it expands into a full clothing offer, this classic brand still retains the cut and detail of its signature shirts.
The perfect white shirt. It’s the holy grail of menswear. Countless brands have tried over the years to attain the seemingly impossible but few have been successful. Enter Hentsch Man in 2008 to take up the challenge.
Four years on from Alexia Hentsch and Max von Hurter’s first run of 300 shirts, sold to friends, family and early fans, the offer has expanded into a full range. Great trousers, jackets and sweaters have now joined a collection that’s growing while still retaining the attention to cut, detail and fabrication that characterises the aforementioned shirt. Seasonal pieces such as heavier coats are included when appropriate but every addition is well-considered.
Hentsch says: “We don’t want to get ahead of ourselves. There’s still a lot to do with the current collections.”
While seersucker worked well for the brand in spring 12, autumn is more about a Parisian cafe culture-inspired take on men’s fashion.
“The French style is so much about layering and using tailored garments in a much more casual way. We worked on looks that layer a T-shirt, shirt, cardigan, jean jacket, blazer, pea coat and scarf. We had a lot of fun with this,” says Hentsch.
The Gallic-edged autumn 12 collection was showcased at Pitti Uomo in Florence last week, and Hentsch Man will also exhibit at Capsule in Paris and London’s Jacket Required. That, plus its permanent showroom at boutique Opening Ceremony in New York, means a look at the range is never far away.
Lead times usually run to about two to three months, with wholesale prices for the signature Hentsch shirts starting at £35 and outerwear at £170. Production and fabrics are all European, reflecting the founders’ dedication to quality.
Look out for a second Hentsch Man pop-up shop this spring to follow the Soho, London pop-up, which has just closed after opening in November. Plans to expand the range into swimwear and develop its sunglasses offer are on the cards for spring 13 (you heard it here first). Oh, and shirts, naturellement…
Hentsch Man - 020 7935 6939 - www.hentschman.com
Year the brand launched
The first run of shirts sold to family and friends
Starting wholesale price of signature shirts. Outerwear starts at £170