Brands were banking on updated ankle boots, embellishment and flexible sole constructions.
Show & Order
The brands Drapers spoke to across Panorama, Premium, Seek, Bright, and Show & Order were there predominantly to meet German retailers or distributors. They reported seeing only a handful of UK retailers, among them House of Fraser, Schuh, JD Williams and Asos.com. They attributed the sparse numbers on British buyers preferring to visit London showrooms and domestic events such as Pure, Scoop and Moda to keep costs down. However, busy Berlin shows meant brands were pleased overall.
As it happened
The hidden gems
What was the mood of the show?
Are trade shows still relevant?