Drapers rounds up all you need to know from the spring 17 edition of Milan trade fair Micam
Although Italian footwear fair Micam got off to a quiet start on 3-6 September at Fiero Milano, brands maintained that it is still the essential footwear trade event for Europe to attract new stockists and meet with the industry. There were some grumbles about the schedule: people thought a four-day trade show was unnecessary and the Saturday start (a change from Micam’s usual Sunday) was unsuccessful.
A strong contingent of Irish buyers were said to be out in force, while UK multiples such as Kurt Geiger and Dune were reported to be present in smaller numbers than previous editions because of time constraints and budget cuts. A large number of German buyers were traversing the aisles, while Russian and Asian buyers were also present, and ready to make orders.
Chunky mules, sneakers and block heels were among the main trends for womenswear spotted in the aisles, while satin styles and ballet flats also made an appearance. For men, driving shoes were proving popular, alongside more traditional brogues and moccasins. Sneakers were found in matte tonal shades, as well as cool grey and putty, and with printed tech soles.
Organisers said they are preparing a new layout for next season to “respond to exhibitors’ needs”, but further details have not yet been revealed. The next editions will be held on 12-15 February for autumn 17 and 17-20 September for spring 18.
Views from the show
Mark Husted, sales director at menswear brand Base London
“We’ve got two new Russian customers and opened two new countries today so, although it’s been quiet, it’s been OK. We opened a Base London showroom in Milan a week ago, so we’ve got our Italian agents here, too.”
Ulli Jonsson, owner of womenswear brand Marta Jonsson
“The second day has been quite busy but the first was quiet with the Saturday start. We’ve seen buyers from Russia, France, Germany and the UK. Micam is a good show for us.”
Rani Dhallu, co-founder of womenswear brand London Rebel
“We’ve seen mainly people we know already, with no one really from the UK but quite a few Irish buyers. Espadrilles, sport, low block heels and mules have been getting the most attention.”
Pete Youell, UK and Ireland managing director, Skechers
“Saturday is not good for trade, but we’ve been busy throughout. There’s still some uncertainty around what the currency will do and consumer confidence but it seems to be positive here.”