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Miss Selfridge

Autumn 10

The look

Party dresses are the attention-grabbing category at Miss Selfridge, mixing up velvet, satin and sheer fabrics with well-finished embroidery. Strapless dresses with full skirts are bang on trend and move away from the body-con styles of previous seasons.

1920s drop waists are also seen on dresses with sheer bodies and embellished trims and necklines.

In fact, attention to detail is key, with beads, velvet and satin adorning waistbands, shoulders and seams for a polished look.

Black dominates evening dresses, while camel is used on woollen coats, and cream and salmon pink look fresh on lace-adorned dresses and separates. Fur coats are styled over 1970s-style paisley-print maxi dresses with necklines cut in a deep ‘V’, meeting a bandeau around the torso.

Key pieces

  • Velvet kick-flare dress with cut-out heart on the back
  • Strapless satin dress with lace overlay skirt
  • Vintage paisley-print dresses

Right for the market?

Miss Selfridge offers a more mature collection compared with previous seasons, with sophisticated, on-trend dresses in key fabrications.

The quality, too, is high, but the consumer will pay for it. Top-end dresses will sell at £100, slightly above what the Miss Selfridge customer is used to. But its range of dresses beats those offered by Arcadia Group sister chain Topshop.

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