Italian fashion house Missoni is to open its second UK standalone store on New Bond Street in London.
The 3,506 sq ft shop will stock Missoni’s menswear and womenswear as well as its homeware collections across the three floors. It will be situated at 138 New Bond Street.
Missoni has also created a special limited edition shoulder bag to celebrate the store opening, which will be sold exclusively in the store and all the proceeds will be donated to the Hoping Foundation.
Angela Missoni, co-owner and creative director of Missoni said: “We are very excited to be opening our second store in London on New Bond Street and to work with the Hoping Foundation which supports change and a better future for young people in Palestine”.
The luxury brand opened its first UK store on Sloane Street in London’s Knightsbridge in 2008.