Drapers rounds up the key product updates and new launches from Birmingham trade show Moda.
Moda reacts to Brexit:
UK sales manager of sock and underwear supplier Dobotex
I don’t think anyone really knows about Brexit yet. You’ll see five reports one day saying it could be a positive thing, and then another five reports the next saying it’s a negative. It definitely caused a short-term scare just after the referendum, when the value of sterling fell and people were more cautious, but we have to remember we haven’t always been in the European Union. There was life before it and there will be life after.
Sales and marketing director, UK and Ireland of lingerie and swimwear supplier Brand Mrkt
It’s too soon to know what the real impact of Brexit will be. I think I’ll have a clearer idea after the show. However, for us it hasn’t made much of a difference so far. Of course, everyone was worried at first – even outside the industry people were worrying about things like house prices. But our buyers are continuing to invest and buy in the same way, and they haven’t stopped spending.
Director of womenswear brand Lily & Me
We don’t do that much in Europe at the moment, but we’re wanting to grow and Brexit probably won’t help. It will also take its toll on prices but we’re not too worried. We’re growing steadily and we just have to get on with it.
Sales manager at Palladio Associates, representing womenswear brand Vilagallo
We haven’t really seen any impact as yet, other than the exchange rate changes. I think it will be next season when Brexit really has an effect and we might start to feel a pinch. It takes a while to trickle down, but we’ll just have to take it as it comes.
Mood of the show:
Sales representative, Gibson London
We’ve been busy since the show opened and we’ve been taking orders – people are definitely here to do business. We’ve seen a lot of our existing customers and some who were looking to do the whole show and get everything done and dusted today. It’s mainly been buyers from the independents, which is what we expected. We did Jacket Required and Pure as well, but Moda is always good for us. It’s a destination show that’s always worth coming to.
Sales agent, Supernova Agencies
It’s been a quiet show so far, although the summer shows always tend to be a bit quieter than the winter ones. I think it’s a sign of how tough it is out there. It’s almost like buyers don’t want to tempt themselves by coming to the show and seeing the new brands – they’re sticking with what’s tried and tested and what they know. The international shows are good for international buyers, but not for the UK ones. If you can’t get them to come to the UK shows, you’re not going to get them to travel internationally. People used to go just for the parties, but they can’t afford to do that any more.
Director of womenswear brand Latte
We’ve been busy so far and the mood is positive. There’s a lot of cheerful colours around, which is getting people in the mood. We’re seeing a resurgence of jackets and hearing that the end customer is going to revamp wardrobes that way; there’s also a lot of demand for sleeved contemporary dresses.
Owner of womenswear independent Club South in Eastbourne
We come to Moda now they have started showing a lot more lifestyle brands such as Braintree and the like. Our customer is looking for a lot more contemporary and casual offerings now than they used to and we can find those here. We’ve seen a couple of new brands, too, which look good for us today already.