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Morley spurred by relaunch success

Men’s knitwear and shirt brand Morley is going ahead with a full spring 13 collection following a positive reaction from stockists to its autumn 12 relaunch.

The brand, which is owned by menswear business Wolsey, was previously sold exclusively in Hong Kong. However, the brand was reintroduced to the UK market for autumn 12 after a 40-year absence.

Wolsey brand director Stephen Reeds said he was very pleased with the initial reaction from stockists. “That’s why it has given us the confidence to increase this collection and really push it for this season,” he said.

Morley will offer a comprehensive 150-piece collection for spring 13, while for autumn 13 it will offer an additional 50 pieces, taking it to 200.

The brand has more than 200 UK stockists including indie department stores Bakers & Larners of Holt in Norfolk and Potters of Buxton, Derbyshire.

Reeds said Morley would look to “significantly” increase its stockist numbers for spring 13.

Reeds said Morley sits alongside menswear brands State of Art and Casa Moda, with wholesale prices for knitwear ranging from £14 to £25 and shirts between £14 and £20.

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