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Natural Selection

If you thought the world of premium denim was too crowded for another brand to muscle in, then you’ve yet to encounter Natural Selection.

The UK brand, which launched for autumn 09, has racked up a top list of stockists for its men’s selvedge denim, including Selfridges. And little wonder – all its autumn styles are offered in 14-ounce Japanese denim, with spring styles in a 12-ounce fabric. The autumn 10 collection will add outerwear and tops.

Prices for the jeans range from £54 to £78. Call 0113 244 5151 for more information.

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