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New label Govan’s Scottish footprint

A new men’s footwear brand wholly manufactured in Scotland is targeting premium department stores worldwide.

Govan, which launched for autumn 13 at trade show Pitti Uomo last week, is planning to target the likes of Harvey Nichols and Selfridges, as well as Isetan in Japan, Lane Crawford in Hong Kong and Barneys in the US, with its collection of handmade shoes.

The premium brand is manufactured at a factory near Glasgow and according to co-founder Kevin Sefton,
it aims to “fuse classic shoemaking with a modern design twist”.

Sefton would not be drawn on the number of stockists he is targeting for its first season, saying it would be
“more about getting the product into the right retailers”.

He added: “The product lends itself well to being sold in retailers that also sell men’s suiting and smart clothing.”

Govan has created 10 different shoe styles for autumn 13, available in 40 different colourways.

Wholesale prices range from £150 for a boat shoe style up to £265 for boots.

“The best thing about this brand is that we are designing and producing something in Glasgow, in an area that was left quite deprived following the demise of the ship-building industry,” said Sefton.

He added that in future seasons the collection will be expanded to include accessories such as belts and wallets.

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