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New Look Womenswear

Autumn 11

The look

New Look interprets the key autumn 11 themes via a series of well-edited and cohesive stories. A 1960s mod- inspired story looks to geometric shapes, clean lines and simple silhouettes such as shift dresses and pinafores, which have a Swinging Sixties King’s Road twist.

Colour blocking sees the collection evolve into a working wardrobe story which is a tad too fashion forward for the core New Look shopper, by way of a dull yet sexy brown and camel colour palette.

Elsewhere, a thrift store story inspired by vintage trims, 1950s polka-dot dresses, nostalgic 1960s printed knee-length skirts and 1970s-inspired corduroy shorts stands out. Cocktail Bird nails the party dress end of the offer with a 1920s flapper theme stacked with embellishment, Marc Jacobs-esque shiny discs and drop-waisted dresses.

A Gucci palette of rich berry tones and teal on trouser suits and maxi dresses adds richness.

Key pieces

  • A plum pussy-bow blouse in plum satin with A-line grey skirt
  • Teal maxi dress with a sheer slashed panel
  • Tobacco pleat-front peg-leg trousers

Right for the market?

This collection was much more grown-up than one would expect the core New Look shopper to warm to, but the product was an accurate reflection of the more adult nature of the autumn 11 trends that dominated the catwalks.

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