Next backs a broad range of trends for spring 11, starting with a powerful white story that features blouses, shirts, shorts, T-shirts and lightweight sporty jackets.
The 1970s boho look is also prevalent, with floral-print jersey smock tops trimmed with crochet, floral maxi skirts, high-waisted flared jeans and a butterfly-print shirt dress. A small 1960s story is built around polka dots and shift dresses.
Next offers cropped trousers with side pockets inspired by J Brand’s Houlihan style and a series of striped nautical knits and jersey T-shirts with a navy, red and white palette. High-waisted bleached denim jeans and slim-cut cigarette jeans also feature.
- A taupe lace 1960s-style shift dress with black-trimmed neckline and pocket detail (£60)
- White jeans with cargo pockets inspired by J Brand’s best-selling Houlihan (£28)
- Navy 1970s catsuit with a nod to vintage Halston (£49)
Right for the market?
A solid interpretation of spring’s most commercial trends watered down for Next’s more conservative and 30-plus consumer. The more directional pieces will win over the press and sex up the ad campaigns but there are plenty of wearable staples here too. Whether the high-maintenance white collection sells to Next’s core busy working mother customer base remains to be seen.