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Spring 10


Balmain’s influence on the high street continues into spring 10, albeit not as aggressively as last season. Next has softened its tailoring story for next season with jersey jackets, super-soft leather jackets and softer, but still structured, shoulders, a look than can double up as a more interesting take on workwear, which Next is always known for. Rather than pumping for pastels, Next opts for the super bright highlights as seen at Dior and Balenciaga, with strong oranges and pinks the standout colours. Even more basic knits have been spruced up with subtle details like ruffles – another key trend for next season – and buttons.

Key pieces

  •       Orange dress nipped in at the waist with pink trims teamed with animal print cardigan
  •         Royal blue shift dress with capped sleeves
  •         Scalloped edge shorts
  •         Belted, cream microcheck on black coat

Right for the market?

Next’s collection for spring 10 is impressive, as its ups its fashion credentials without alienating its core customer. The retailer’s focus on bright colours rather than pastels is a good move, given the difficulty of the latter shades to flatter the pale British complexion. And teaming bright highlights with navy or black lessens the shock factor and makes the look for commercial. Prices are in line with last season – a blue striped blazer is excellent value at £35, cotton dresses are well priced around £30 and the belted coat mentioned above looks great at £110.

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